The online store: between the theory of the physical store and new legislation

Abstract

The online store has led to the expansion of the merchant's customer base, as it is no longer limited to just the citizens of the country, but rather more than that, as it expands to include customers all over the world, Which leads to an increase in the percentage of buying and selling through the online store, which leads to an increase in the income of the store owner, Its importance is increased by the fact that, unlike other forms of media, it allows communication to be practiced not only in a passive way, but in an active way, The online store can deliver your message to millions of people in a way that traditional advertising methods cannot reach, And the site's ability to improve your image, even the smallest business can have a big impact" online presence  ", Compete directly with large institutions of the same type of work, and have the ability to interact and communicate quickly with customers via e-mail, Ease of exchanging information, receiving purchase orders and responding to customers, which saves time and effort, and avoids hardship, It can also reduce the waste of time and money, as the online store makes it easy for the merchant to introduce new products or replace them at any time without the need for a new advertisement.